
Microsoft's competitive positioning against open source
Date: Thursday, January 04 2007 @ 14:52:44 EST Topic: Microsoft Related
I came across this entry
on the Lobby4Linux blog. I don't know who writes th blog, or even if
she/he is credible, but I found some of the comments interesting.
Interesting and a bit worrisome. Worrisome because they paint Microsoft
as it should be acting, and not as the backslapping Boy Scout that it
has recently painted itself as.
When I talk with my Novell friends, I'm surprised by how naive they are about their recent pact with Microsoft. I talked with one relative newbie who was chattering about "big deals" being done with the help from Kevin Turner (COO) and other senior Microsoft executives. They apparently think that the loser in all this is Red Hat.
They're gullible in the extreme if they really
think Microsoft has Novell's best interests at heart. It can't. That
would be illegal. Microsoft's shareholders pay it to win, not hold
hands with competitors.
Anyway, true or false, you can imagine that this is a plausible scene:
In
the early summer of 2006, a meeting took place at Microsoft in Redmond.
There were 9 people in attendance and three of them are of "elevated
and notable repute". The meeting lasted for approximately 45 minutes
and the sole focus of this meeting was Linux.
The Powerpoint presentations, charts and graphs all focused on the
projected acceptance and use of Linux and how Microsoft could counter
the growth. It is projected by the numbers presented in that meeting,
that Linux will become a viable threat to Microsoft Windows by the year
2009 and that by 2012, Linux could gain as much as 60 percent worldwide
market share. There is grave concern over India and China. There is
also much wailing and nashing of teeth in Redmond over the GPL. It has
been dissected to its finest portions in order to find the weakness
within that will allow Microsoft to circumvent it. They can find no
such weakness. This has amplified the wailing part of the
afore-mentioned reaction. It has been decided that any control
Microsoft is to have over Linux must be exerted from within Linux
itself. Any attack from the outside will only result in failure.
If I worked at Microsoft, I'd be having this precise meeting. Microsoft can afford to take the long view on threats. (Check this out to see how long they've been talking about Linux, the Internet, and other threats.)
And yes, Linux is a threat to Microsoft. Big time. Which is why the
only way to read the Microsoft-Novell pact is as a way to neutralize
the Linux threat. (Doesn't make it feel very good if you're a Novell
employee, but I'm sorry - business is business and Microsoft's business
is not Linux. Just about the opposite, in fact.)
So what does Microsoft do? I remember talking with Jason Matusow at
a Harvard Business School consortium on open source back in 2003. I
suggested to him that the best way for Microsoft to beat open source
was to attack its strength: community. Infiltrate and fragment key open
source communities.
Jason, being the gentleman (and sophist :-) that he is, demurred,
saying "We would never do that." But the Novell deal can be read as a
very real step down that path (as can the deals with SugarCRM and
others, but I'm more optimistic about those - I see those as
ecosystem-building deals, rather than competitive undermining).
From Lobby4Linux:
There is to be a campaign early in
2007 to openly recruit key members of the Linux Development Community,
but again; any specific targeted individuals was kept from me with a
smile and a shrug. However, if you recall, shortly after Mark
Russinovich discovered the Sony RootKit, he was scooped up by MS and
his company System Internal/Winterals was quietly purchased by MS as
well. So much for any outside innovation of MS software. MS mainly
feared his possible future involvement in the FOSS community, a
possibility they seemed to think he was considering. It was discussed
that a "tactic" to lure FOSS developers would be to "empathize" with
their plight, that no one really appreciated their labor...that they
would be allowed a percentage of company time to develop for Open
Source and their financial burdens would no longer get in the way of
their FOSS work...just remember on which side of your bread is
buttered."
Microsoft has already started its open source hiring drive:
Daniel Robbins, Bill Hilf, others....It will be interesting to see if
it manages to lure others - I'm sure it will. It's got a bottomless
wallet and the promise of interesting work. And maybe it just wants to
hire the enemy to understand the enemy. I can appreciate that. But
let's be clear that Microsoft has a fiduciary duty to kill Linux and
dominate with Windows/Office/etc.
All of which makes its efforts with Novell almost farcical. It
tried with Red Hat, you know. Many moons, but Red Hat wouldn't play
ball on the patents "covenant." (Nor should it have.) I have this from
multiple sources, and hereby add Lobby4Linux:
Finally,
and I must qualify this with a strong
"might-or-might-not-be-correctly-interpreted" statement, the
Novell/Microsoft Deal was almost the RedHat/Microsoft Deal. From what
was discussed in this meeting, it was alluded to that there had been a
pitch made earlier that paralleled the Novell Treason. While RedHat was
not specifically mentioned, New York was. A mysterious meeting between
Steve Ballmer and Matt Szulik in New York had been expected to yield
the same results now obvious from the Novell/MS deal. Microsoft went
into New York confident of it. One member present at the meeting was
ten points past pissed when this was being discussed. Now I'm not
saying there were any chairs thrown, or even if the angry person has a history of throwing chairs...the statement made by said individual is easily remembered and thusly quoted.
"I'll have that son of a ***** eating out of dumpsters in less than two years."
Mr.
Ballmer, I somehow doubt this, just as your claim to bury Google has
been...buried. I have no doubt that you will try, but in Red Hat you've
stumbled upon a competitor just as determined as you, and just as
stubbornly devoted to the customer, with a tool (open source) that you
don't know how to beat. I think you've got a serious game on your
hands, and a game where Red Hat holds the winning ace. It's called open
source, and the customer is voting with its wallet.
I think you're going to lose.
Source
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